PHOTO CREDIT: Ivan Souriyavong/Ivans Photo
THE BEAUTIFUL MONUMENT SHARE “HELLBOUND” VIDEO — WATCH
Australia’s beloved alt-rockers The Beautiful Monument, known for their raw and vulnerable lyrics, return with the brand new single and video for “Hellbound“ via Greyscale Records.
Watch the video here.
The single, produced by Callan Orr, is the first taste of music since the band’s 2019 release I’m The Reaper.
“This track is about perseverance through self doubt,” says the band’s Lizi Blanco. “One of the most personal cases for me was writing music after being harshly criticized about my writing style and strongly believing that nothing I brought to the table ever did the instruments justice. That doubt started spreading to some people close to me too. But it’s so much more than just music, it was everything in life my job, relationships, business ventures, e-v-e-r-y-t-h-i-n-g. I hadn’t felt this defeated in such a long time — it’s like a disease. No matter how much you try to convince yourself otherwise, you just keep pushing forward, even when others around you also doubt your ability.”
She adds, “I did a tarot spread asking my cards for guidance about what I need to write about and get off of my chest. I used Macabre Tarot by Samantha West and you can see the three cards I had pulled in the music video, they’re also described in the chorus of the song. Since the last release, we’ve all changed so much — especially with a pandemic happening just as we were starting to get some momentum happening again. It’s a new style and a perfect blend of us as individuals and as a collective. TBM has grown so much over the years and it’s just going to keep getting weirder and weirder.”
The accompanying music video was directed by Neck Up Collective and shot in CGI.
Blanco shares, “The video is of a person who believes that they are of a higher stature may have an opinion that differs from yours; but it does not give them the authority to tear you down — malicious words spread like a plague. What goes around comes around.”
The Beautiful Monument released I’m the Reaper in 2019, showcasing their genre-defying rock aesthetics alongside stylistic innovation. They hook into emotions and fears felt by everyone in the room and offer fans a moment of catharsis and reflection without being alone. It’s OK not to be OK — a theme that The Beautiful Monument has carried through their debut and sophomore albums and that seems more poignant now than ever before.
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